Connecting linkedin

Senior Growth Manager

  • Location:

    England

  • Sector :

    Property / Real Estate

  • Job type:

    Permanent

  • Salary :

    £65000 - £65001 per annum

  • Contact :

    James Gallagher

  • Email :

    cmdaxtraadresp@thesrgroup.com

  • Salary high:

    65001

  • Salary low:

    65000

  • Job ref :

    PR/203873_1637524466

  • Published :

    seit 16 Tagen

  • Expiry date:

    2021-11-22

  • Start date :

    01/01/22

Role Overview

A highly skilled and results-driven Senior Growth Marketing Manager is now required to achieve new levels of digital growth and lead the digital marketing roadmap. This is an exciting opportunity for an ambitious individual to make a real impact on revenue and our brand: driving the numbers using insight and expertise, and influencing and enhancing Workspace's online presence. We are looking for someone commercially minded who understands how to drive demand and generate qualified leads, whilst also having the ability to recognise UX and UI

Core Responsibilities:

* Customer Acquisition

* Lead and own the customer acquisition strategy, tactics and objectives for driving high-quality enquiries, viewings and revenue for the business, improving new customer acquisition growth, increasing visitor traffic, maintaining consistently high levels of conversion through the sales funnel, and promoting engagement with existing customers

* Design, implement and control new acquisition driving initiatives - you will be an expert in customer acquisition and activating online customer offerings (meeting rooms, customer app, broker portal), working with multiple teams and agencies to convert highly targeted prospects into leads and enquiries

* Business lead for Peak AI, implementing predictive customer views and segment strategies to integrate higher quality and personalised demand generation and acquisition campaigns across web, email and social

* Consistently raise the bar by comprehensively using data, insight, analysis, expertise and experience to optimise and improve campaigns, building test and learn strategies and identifying marginal gains - continuously optimising and improving the acquisition strategy, and delivering recommendations to provide further efficiencies and ROI

* Own targeting, forecasting, ROI and reporting across all digital channels and hold agency partners to account on achieving enquiry and conversion levels

* Work closely with Head of Marketing and Enquiries Manager to ensure a joined-up enquiry acquisition approach, and build strong relationships with key business stakeholders, including Systems, IT, Asset, Sales and Lettings team

Customer Marketing

* Deliver a joined-up customer journey and continual evaluation of Workspace's platforms and activities, managing and implementing across digital channels (Websites, Microsites, App, Email, Display, SEO, PPC, Paid Social Media) and ensuring we have an integrated approach for both prospective and existing customers

* Lead, project manage and deliver key strategic digital builds, portals, sites and web projects for the business along with the monthly website development programme of enhancements, advising on CRO, customer experience, UX, UI, design and functionality and self-building wherever possible. This includes the main website, Broker Portal, Investor website, microsites, Customer App, Meeting Room App and Perks programme

* Manage the Digital Marketing Manager

Experience & Skills Required

* Min 6-7 years' experience in performance, growth, demand generation or digital marketing

* Paid media expertise and experience of delivering biddable media programmes with a strong strategic knowledge of CRO, SEO, PPC, Display and digital advertising

* Strong data focus with a growth and performance mindset. Confident and capable owning, developing and creating exceptional acquisition and customer experience digital strategies, campaigns, projects and online initiatives end to end

* Experience leading and driving agencies and partners to deliver against targets and ROI

* In-depth knowledge and experience across all digital platforms - web, email, social, app - and clear understanding of how to optimise performance and growth to drive leads

* Strong analytical skills, obsessive about Google Analytics, digital dashboards and web stats, constantly reviewing the daily numbers, tweaking and optimising

* Thorough understanding of digital analytics tools: Google Analytics, SEMRush, CRM, CMS, AdWords, Kentico (or Drupal/equivalent

Behaviours & Attributes Required

* Have a genuine passion for demand generation and acquisition and will be quite obsessive about hitting the numbers and driving growth - you'll get a kick out of high performance and targets

* Competitive, driven by performance and growth and commercially minded

* Be an inspiring and effective manager of people, and a team player who is keen to succeed

* Collaborative and work well building relationships with agency partners and across the business with good communication skills to clearly brief and present to key stakeholders

* Highly organised, able to prioritise and work well under pressure, whilst maintaining a professional and upbeat attitude - you'll work proactively and always keep on top of things in a very dynamic environment

* Interested in the latest trends and best practices in digital marketing

The SR Group (UK) Limited is acting as an Employment Agency in relation to this vacancy.