As part of the Destination Marketing division, your role is to manage the Global Marketing campaigns across different markets to increase leisure and visitation to the Destination.
The ideal candidate has led on brand strategies, developed frameworks for Brand development, Brand purpose and values, delivered major multimarket multimedia Brand campaigns and understands how to use Research to inform Marcomms.
Your responsibility will include:
- Draft the Global branding strategy,
- Plan and implement the brand activation activities,
- Manage media campaigns process: identify, finalise and implement media strategy, implementation planning and buying functions through Media Agency and direct with media vendors,
- Negotiate competitive rates across all markets through benchmarking process,
- Out of the box approach focusing on content partnership campaigns to change perception,
- Benchmark campaigns globally through performing efficiencies,
- Oversee the relationship with advertisement agencies, develop specific briefs, oversee media buying agency etc.
The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.